To link the iconic brand with film, Publicis commissioned a series of short films from noted directors, to be shown as teasers on TV, with full versions on localised websites across Eastern Europe. Luke brought static designs to life, creating glowing neon, flickering lobby lights, theatre curtains drawing back, and ambient soundscapes. Users can 'order' cocktails from the bar, view films in a darkened theatre (shhh!) or visit the ticket booth to get email notices about the next showing.
With an average session duration of 7 minutes and 30 seconds the site has enjoyed further success, less than a month after it’s launch, winning both the jury and the public first place in the category of Multimedia sites at the award ceremony for the first Web festival in South East Europe, the NIS Petrol Web FEST ’07 in Belgrade, Serbia.
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