APN MyOutdoorCampaign

It's 11pm and you need to propose a media campaign for tomorrow morning that targets Aucklanders on the North Shore around Supermarkets. Jump on MyOutdoorCampaign.co.nz and it's a snap. Users can quickly filter by location, format, and keyword to build a lightning fast campaign.

Other industry tools were complicated, slow to use, and often lead to dead results. I worked with Publicis Digital, stripping back the interface to the bare essentials with large buttons and a fast, simple workflow. Instant feedback is key - users know how many results they'll get before they even hit View. Some serious technical challenges were overcome - yielding functionality like a live Google Map view of campaigns, the ability to filter results by proximity data, and export the finished campaign to Excel, PDF, and PowerPoint formats.